About “Let’s Go! Fairhope”

Early Fall 2024 Stats

• 16.1K Facebook Group Members  / 3.3K Facebook Followers
• 1K Weekly Email Members (growing daily)
• 62% open-rate (90% Desktop-open-rate)
• 6.3K Website views in one month
• 1K+ Instagram Followers
• 80% Women 35-65

Summary

Let’s Go! Fairhope is an events-related calendar, newsletter and website resource for Fairhope, Alabama.

We list events, provide educational information about events-related news in the community, and allow events-related businesses to advertise their services in order to spread the word about booking-possibilities for the community.

While events must have a 36532 (Fairhope) address in order to be included in the black-and-white events list, we allow ANYONE to advertise in the newsletter. “Even the family dog can be a sponsor.” We can also incorporate your logo into the “The List” as a headlining sponsor or inner-publication mention.

Components of Let’s Go! Fairhope

Weekly Electronic Newsletter

• Delivered weekly to email inboxes on Sundays, highlighting the week ahead
• Full-color, fun information regarding upcoming events, articles, opportunities, sponsors, etc.
• Promotes the weekly black-and-white events-list (see below)
• Shared on social media – Facebook & Instagram

Weekly Events List  aka. “The List”

• A simple, friendly, black-and-white “handwritten” style list that reminds folks at-a-glance of daily happenings
• Can be printed and posted on the fridge
• Promoted in the weekly Let’s Go! Fairhope newsletter as “now available” and accessed via the website
• Comes out on Sundays for the week ahead
• Contains approx 120-150 events each week
• Free to submit events to “The List,” but members/sponsors are prioritized/guaranteed space where others are included when possible.
• Sponsor space is available in three ways: Headlining logo, inner-publication, and guaranteed space for event(s) to be listed with embedded link to sponsor information.

Website 

• Resource for local residents and businesses seeking events-related services including photographers, musicians, venues, decor, food trucks and more.
• Opportunity for event-related businesses, venues and services to list available offerings

Why Fairhope Loves It

While we are all increasingly connected digitally as a community, it can often feel overwhelming, difficult, if not impossible to keep up with everything going on around town. Let’s Go Fairhope seeks to help.

Let’s Go Fairhope sifts through endless posts, websites and insider-scoop information to bring you the skinny on events and things to do locally. It filters out the noise and gets to the point. It’s a simple list, presented in a friendly format, reminding us at-a-glance of what’s happening each week. Our fans say they like it because it’s basic, easily accessible, can be printed and posted on the fridge, and found on social media.

History

Let’s Go Fairhope began as a volunteer-based, email-only black-and-white list of events circa 2018, quickly amassing a couple hundred subscribers to the weekly blast. After repeated requests for it to appear on social media, a Facebook profile was created which gained over 1,000 local Friends. Facebook soon said, “Nope, You have to be a real person… with a Page.” So… The Let’s Go Facebook page and events group was born.

During the pandemic, no events = no list. The social media group was fostered in its place. Things quieted down for a while, but Fairhope is growing and is as vibrant as ever, so this useful information source came back with even more opportunities in Spring 2024.

Released each Sunday, highlighting things-to-do for the week ahead, in addition to the traditional black-and-white events list, there is now a newsletter and website with a variety of resources that can be viewed 27/7-365.

Backstory

C. Darby Ulery officially released the new-and-improved Let’s Go! Fairhope with not only the black-and-white events list, but a colorful weekly newsletter along with the website in early 2024. The idea was to help local small businesses and organizations get out the word about activities when a health condition limited Darby’s ability to continue in her former career path and attend events herself.

Fairhope’s founding story is near and dear to Darby’s heart, and since Fairhope was founded on the idea of Cooperative Individualism, her goal is to reflect this concept with Let’s Go! Fairhope.

Please Help to Continue this Project:

The only way this resource can continue is if the community helps support the project.  Low-cost sponsorship options including headline advertisements, feature ads, short articles, and guaranteed space in the events list are available. We also accept donations and private contributions – with or without name recognition,  your preference.

No one likes to be sold anything. That’s why Let’s Go! Fairhope uses an educational and informational approach to help the community connect with local businesses, makers, and other individuals who have unique and special opportunities to offer.

Click here to contact us.

Let’s Go Fairhope needs your support to continue to grow and provide this valuable service.

Please consider submitting your events, becoming a friend / sponsor, and/or just reach out here:

LetsGoFairhope@gmail.com / 251-929-GOGO

Your thoughts and suggestions are always welcome.